Qi Jiang PhD Candidate Agricultural, Environmental, and Development Economics The Ohio State University Office: 227 Agricultural Administration Building Email: jiang DOT 1885 AT buckeyemail DOT osu DOT edu

About me

I am a final-year PhD candidate at the Ohio State University, advised by Prof. Wuyang Hu.

I specialize in food and consumer economics, agribusiness, and sustainability. My research primarily focuses on the nexus between consumer behavior, preferences, and their impact on food markets and policymaking using behavioral analysis, with applications also in environmental and resource economics. I am proficient in utilizing advanced econometric methods and harnessing both primary and secondary data sources to conduct research with implications for food marketing and sustainability on local, national, and global scales.

I am on academic job market this year, please reach out for any opportunities!

Research Fields & Interests

• Primary: Food and Consumer Economics, Agribusiness, Sustainability
• Secondary: Environmental Economics, Behavioral and Experimental Economics
• Research Interests: Non-market Valuation Methods, Causal Inference

Honors and Awards

• Bernie Erven Graduate Teaching Award, The Ohio State University 2023
• Distinguished University Fellowship, The Ohio State University 2019, 2023
• Student Travel Grant, The Ohio State University 2022, 2023
• Successful Completion, The Erdős Institute’s Data Science Boot Camp, 2021

Peer-reviewed Publications

• Jiang, Q., Penn, J., & Hu, W. (2022). Real Payment Priming to Reduce Potential Hypothetical Bias. Journal of Choice Modelling, 45, 100383.
• Jiang, Q., Penn, J., & Hu, W. Learning and Fatigue Effects in Real Discrete Choice Experiments. (Accepted Land Economics)
• Xu, Y., Hu, W., Jiang, Q.. Means and Ends Nudges, Information Effects, and Consumer Restaurant Patronage. (Accepted Agricultural Economics)
• Li, X., Hu, W., & Jiang, Q.. Misconception on Food Date Labels and Consumer Welfare Implications (Accepted Agricultural Economics)
• Zhang, T., Jiang, Q., Hu, W., & Zhu, Z. Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase. (Accepted Sustainable Development)
• Peng, Y., Jiang, Q., Zhou, Y. Cooperation or digitalization: Which is better for improving the performance of farmer in financial markets? (Accepted Applied Economic Letters)
• Zhou, Y., Jiang, Q., & Hu, L. (2017). An Empirical Analysis of the Excess Capacity of Agricultural Machinery Industry in China. Research of Agricultural Modernization (05):801-808. (In Chinese)

Working Papers

• Shi, L., Chen, X., Jiang, Q. & Hu, W. Impact of Information Provision on Consumer Preference within a Multitier Eco-label System. (Revise and resubmit Journal of Agricultural Economics)
• Penn, J., Qi, D., Jiang, Q., Li, R., & Roe, B.E. Exploring Order Effects in Hypothetical Bias in an Ugly Food Choice Experiment. (Under review Canadian Journal of Agricultural Economics)
• Jiang, Q., Penn, J., & Hu, W. Removing Unqualified Survey Responses in Hypothetical and Real Willingness to Pay. (Under review Journal of Environmental Economics and Management)
• Jiang, Q., Penn, J., & Hu, W. Stated and Inferred Precedence-Dependent Ordering Effects in Hypothetical and Real Discrete Choice Experiments. (In preparation for American Journal of Agricultural Economics)

Selected Work in Progress

• Do Consumer Preferences for Sustainable Coffee Vary by Source and Sustainability Initiative? (with Jerrod Penn and Mary Olivia Broussard)
• Random Regret Minimization and Hypothetical Bias in Discrete Choice Experiments.
• Using Instructional Choice Set to Reduce Hypothetical Bias. (with Wuyang Hu)
• Impacts of Removing Responses Failing Internal Validity Tests on Welfare Estimates. (with Jerrod Penn)
• How Selecting Priors Affects Experiment Design and Power Analysis in Discrete Choice Experiments. (with Jerrod Penn, and Wuyang Hu)
• Comparison of Random Utility Maximization and Random Regret Minimization: A Meta-analysis. (with Jerrod Penn and Wuyang Hu)

Teaching Experiences

Guest Lecturer @Clemson University:

• Pricing: Organic Food Consumption [Spring '25]

Lead Instructor @The Ohio State University:

• AEDECON 3000 Quantitative Methods in Agribusiness and Applied Economics [Spring '23, Spring '25 (Guest lecturer)]

Guest Lecturer @The Ohio State University:

• AEDECON 7140 Applied Econometrics II (PhD level) (Spring '24, Spring '23)

Teaching Assistant @The Ohio State University:

• AEDECON 4330 The Sustainable Economy: Concepts and Methods (Spring '22, Fall '21)
• AEDECON 4002.01 Econometric Application for Agribusiness and Applied Economics (Spring '21)
• AEDECON 2105 Managerial Records and Analysis (Fall '20, Spring '20, Fall '19)

Grader @The Ohio State University:

• AEDECON 4567 Assessing Sustainability: Project Experience (Fall '22)
• AEDECON 3680 Regional Economics and Sustainable Growth (Fall '22)
• AEDECON 3102 Principles of Agribusiness Marketing (Fall '22)

Professional Service

• Academic Journal Reviewer, Australian Journal of Agricultural and Resource Economics (1), 2025
• Academic Journal Reviewer, Agricultural and Resource Economics Review (1), 2025
• Academic Journal Reviewer, Chinese Management Studies (1), 2025
• Academic Journal Reviewer, Journal of Agricultural and Applied Economics (2), 2024; 2025
• Academic Journal Reviewer, Canadian Journal of Agricultural Economics (2), 2023; 2024
• Academic Journal Reviewer, European Review of Agricultural Economics (1), 2023
• Academic Journal Reviewer, International Journal of Production Economics (1), 2024
• Funding Reviewer, CFAES Internal Grants, 2024

Technical Strengths

• Programming & Coding: Stata, R, Matlab, Ngene, Python, SAS
• Document Skill: Word, Excel, PowerPoint, Markdown, LaTex

Memberships & Affiliations

• Agricultural and Applied Economics Association
• Association of Environmental and Resource Economists
• Southern Economic Association
• Inter-institutional Network for Food, Agriculture, and Sustainability